AI Insights · Timothy · October 2024
Q3 2024 U.S. iOS Film & Television App Performance
In Q3 2024, the top Film & Television apps on iOS in the U.S. showed varied trends in revenue, downloads, and active users, with notable performances by Peacock TV and Max.
During the third quarter of 2024, the top Film & Television applications on iOS in the United States demonstrated diverse performance trends. According to data from Sensor Tower, these apps experienced fluctuations in weekly revenue, downloads, and active user counts.
Peacock TV: Stream TV & Movies saw significant revenue growth, peaking at approximately $7.9M in early September. Weekly downloads fluctuated throughout the quarter, with a notable peak of around 1.1M at the end of July. Active users also experienced a surge, reaching nearly 5M in late July before settling around 2.2M by the end of September.
Max: Stream HBO, TV, & Movies maintained a strong revenue performance, starting at $7.9M and peaking at $9.3M in mid-August. Downloads were relatively stable, averaging around 300K weekly, while active users consistently hovered around 6M, showing a slight increase towards the end of the quarter.
Netflix experienced steady weekly revenue, with figures ranging from $1.5M to $1.9M. Downloads remained stable, with a slight uptick in late September reaching over 320K. Active users fluctuated slightly, ending the quarter close to 14M.
Amazon Prime Video showed modest revenue growth, peaking at approximately $2.5M in late September. Downloads saw a significant spike in early September, reaching over 430K, and active users increased steadily, ending the quarter at over 3M.
Disney+ demonstrated strong revenue performance, with a peak of $8.4M in mid-September. Downloads increased towards the end of the quarter, surpassing 300K, while active users remained stable around 4.3M, with a slight increase in late September.
For more insights and detailed analysis, visit Sensor Tower's comprehensive reports on app performance.
